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The good news is that Robyn Williams stands five-foot-three and looks younger than her age. The bad news is that when Robyn Williams started her public assembly facility career she stood fivefoot- three and looked younger than her age. “I would meet the road managers as they came into the building and they would literally look over my head and ask for the ‘man in charge,’” she recalls. “Fortunately, most of the folks I worked with early in my career were very professional and could recognize the fact I was very capable in doing my job.”

by R.V. Baugus

Talk to anyone who knows Robyn Williams and her passion for her work, the industry and willingness to volunteer and they will tell you she is much more than capable in doing her job. She has risen through the ranks in her 25- year industry career to the position she now holds as executive director of the Portland Center for the Performing Arts in Portland, OR.

One thing Robyn Williams will not tell you is that she is a leader, even though she is one.Williams is of the school that leaders become such by action and deed and not by words. “I don’t think most leaders set out to be leaders,” she says. “I don’t think Carol Wallace, Ray Ward, Mike Kelly, Jimmy Earl and others said,‘I’m going to do such-and-such for IAAM because I want to be a leader.’

“I think they all saw opportunities to better our Association and industry and took steps to make that happen. That’s leadership. Leadership is really about involvement and serving and providing direction. It’s about providing a means to change the things that need changing and achieving the things that need to be achieved. Leaders do that.

“I got involved in the industry because I wanted more visibility for women and minorities. I wanted the performing arts to play a bigger role in the Association. I wanted to increase the educational opportunities for all of us so we could take facility management to the next level.”

Words spoken like a true leader.


Wisdom From Robyn Williams

On the importance of professional development: Someone once told me that if you have this base of knowledge and you use that same knowledge for 10 years, you really only have one year’s worth of experience and not 10, because you are just doing the same stuff over and over and not adding anything new or growing. How can we ignore professional development opportunities and hope to be successful? I think if you look at the top managers in our industry you will find that they have all been involved in such things as the Senior Executive Symposium, the Public Assembly Facility Management School at Oglebay, annual conferences, district meetings and specialty meetings.

On people who have impacted her career: Van McVay, certainly, as he gave me so many opportunities to advance in the industry. The experience I got then still serves me well now. Carol Wallace was and is a terrific role model for women coming up in the industry. Bob Mayer encouraged me to get involved in IAAM. Look at his example now that he is retired and still volunteering for the Association! Ray Ward, of course. I was impressed about how he would go to every educational session at the annual conference. While other long-time industry professionals might be skipping out or playing golf, Ray was attending sessions. He taught me that you should never stop learning. I would be remiss without mentioning Rodney Smith, Ted Dedee, Steve Martin, Gus Fleming, Jack Hagler, John Kimpton, Bill Waldo and Jay Glerum.

On making mistakes: Don’t be afraid to make mistakes and to allow your staff to make mistakes. Someone who lives in fear of being beaten up for making a mistake will never achieve anything beyond mediocrity. If you’re not making mistakes you’re not trying anything new or different. In his PAFMS class on Leadership, Ray Ward says that only a mediocre manager is always at his best. Words to live by in my book!
 

How Do I Get A Job Like That?
You might say that Robyn Williams’ career has had some sharp turns. Interestingly enough, the first sharp turns she wanted to encounter would be those of barrel racing, a career to which she originally aspired after growing up on a cattle ranch outside Kansas City,MO.

But after becoming involved in theater productions in high school, Williams got off her saddle for the last time and prepared to raise the curtain on a newfound love. She would go on to graduate with a degree in technical theater from Western Illinois University and did graduate work in theater design at Texas Tech University.

While in Lubbock, she went to the circus at the Lubbock Memorial Coliseum and saw a friend running a follow spot. “How do I get a job like that?” the inquisitive Williams asked her friend.

“I went to see Bill Brannon, who was the technical director for the Coliseum, and the next thing I know I’m on the crew and working events as a stagehand,” she says.

One foot firmly entrenched in the door, Williams still was not certain what the future held.

“I was never aware that this could be a career path for someone with a theatrical background,” she says. “In graduate school, theater students were discouraged from taking on jobs outside of the theater department. I suppose they wanted to keep us working on the university productions and not lose us to real paying jobs at the local venues.

“I was certainly surprised how things were being done in the everyday event world versus what we were learning in a classroom. It’s not that the classroom education wasn’t valuable, I just had to learn what parts to keep and what parts to throw out the window because they didn’t apply.”

When Williams started as the technical director for the Lubbock Memorial Convention Center in 1980, she still did not envision public assembly facility management as a career.

“I saw the position more as a temporary stint until I got a ‘real’ job as a lighting designer for some dance company,” says Williams. “Little did I know that a few short years later I’d have an opportunity to move into facility operations and after that, I’d never look back.”

The Defining Moment
Four years after launching her career, Williams was promoted to operations and engineering superintendent (“Was that a wild jump or what?” she asks) and in 1987 was promoted again to deputy director of operations. Williams labels the first promotion a defining moment in her burgeoning career.

 

“Van McVay was the director of the Lubbock Convention Center then and asked me to apply for this opening, ”she says.“As my background was strictly technical theater I thought he was nuts asking me to apply for a job that oversaw the custodial and maintenance crews. I didn’t know a thing about that sort of stuff, but he felt I could be taught the things I didn’t know and saw in me managerial strengths that he felt were what he needed in this area.”

Interestingly, it was when Williams was sent to HVAC and custodial management schools that she “fell in love with this side of the business and knew that this was the career for me.”

Working as a female in the industry in the early 1980s provided separate challenges. Williams is quick to point out that those challenges were not of the self-pitying, “poor me” sort.

“I probably had to work a little harder to prove that I knew what I was doing, but that seems true in most professions, doesn’t it?” she says.

Williams’ hard work netted a series of promotions that would soon move her around the United States. She left Lubbock in 1990 to become director of theater district facilities for the Wortham Theater Center, Jones Hall for the Performing Arts, the Houston Music Hall and Houston Coliseum.

In April 1997, Williams joined the staff of the North Carolina Blumenthal Performing Arts Center and Spirit Square Center for the Arts and Education in Charlotte as theater and building operations director and ultimately vice president of operations and real estate.

In September 2000, she assumed her current position of executive director for the Portland Center for the Performing Arts, consisting of the Arlene Schnitzer Concert Hall,Keller Auditorium and the Winningstad and Newmark Theaters.

Even in becoming busier,Williams has made time to stay active in the industry and within IAAM. She earned her Certified Facilities Executive (CFE) designation in 1997 and has not slowed down since then.

“The CFE is our mark of excellence in the industry,” says Williams. “Anyone who has gone through the process knows how hard they had to work to get it and how well earned it is. I saw achieving my CFE as the next step in my own professional development.

“Will it get you more money? A better job? Maybe. Competition being what it is these days, I’d say you need whatever edge you can get over the next guy. I wanted to be the best facility manager I could be and going for the CFE was a challenge I thought I needed to take on to validate that.

“I’m extremely proud to be a CFE. Those who scoff at it, I think are probably just scared they won’t make it through the process. It’s a very confidential process, though, and there are great resources to help get you through. You don’t become a top manager because you never failed. You become a top manager because you failed often, learned from those failures and kept at it.”

Williams has augmented her CFE by becoming involved in other areas of professional development leadership, including service on a number of committees. Since earning her designation, Williams has been on the Board of Directors, Executive Committee, Board of Regents, Board of Education, Certification Board, Safety and Security Task Force, Annual Conference Planning Committee, Performing Arts Committee and Leadership Advisory Institute, to name a few.

The lessons Williams has learned since those formative years in Lubbock are ones that she dispenses to people who work for and with her.

 “Get involved in the industry and make education and training a priority,” she says. “It’s easy to develop a sort of inbred style of management if you never get out into the world and see what the best and brightest in the industry are up to. What a shame that it’s often travel and training that are the first things cut in a budget crunch.

“When the going gets tough you need the best trained, cutting edge, innovative work force you can possibly have. When it comes time to cut a budget, travel and training is the last thing I’ll cut. I want to see training happening at all levels of our organization—not just at the top. I think the Chapter meetings that are popping up in a few cities are a great way to give the front line folks a sense of what our industry is all about.”

Whether it is championing the industry to others, proving a work ethic or volunteering for a committee assignment, look on that front line for Robyn Williams. You will not have to look far.

 

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