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By Jody Ulich

“Believe in yourself. Focus. Close your eyes and see it happen. Now, step up and make it happen!” These words are spoken time and time again by coaches to athletes. Close your eyes and see the ball go in the hoop before you shoot. Watch the ball go in the hole before you putt. Close your eyes and concentrate first. Believe! Every one of us has seen players practice that shot in their head before they actually make the move. When we were young, we did it too.

How many of us actually look at our careers in the same way athletes look at their game? Most of us would benefit from examining our lives and professional endeavors this way.

Even more of us would benefit from someone else analyzing our moves and coaching us on where to move next or giving us strategies. We must envision where we want to go; believe that we can get there; adjust with the help of coaches, mentors and networks; and then attain our dreams.

Set Your Course
First, we must decide where we want to go. About five years ago, a very close friend came to me with a dilemma. He had received a relatively lucrative job offer that would potentially be a good career move, but he was unsure whether to take it. It was a good company, and he knew and liked the people there. Not knowing what to do, he asked if he could bounce some ideas around.

My first suggestion to him was to close his eyes and tell me what he really wanted to be when he grew up. Ignore everything that he had done to this point, ignore the job offer and ask, “What is it that I want to do with my life?” It was a pie-in-the-sky question, and after a long struggle he came up with his answer. His dream job was not this position.

The next important question was, “Now that you know what your dream job is, can this position help you reach your final goal?” After some analysis, the answer was a potential “yes.”

Many aspects of this job could teach him important skills that ultimately could be used in reaching and achieving his final goal. The thought to keep foremost as he pursued this present position was that he must never lose sight of the final goal nor the belief that he can reach it. See it, believe it, do it.

Work Your Network
The next important lesson is, never underestimate the power of the network. Malcolm Gladwell’s The Tipping Point illustrates the power of connectors, mavens and salesmen in creating change. As you navigate your way through the network environment, it’s important to recognize your own strengths and weaknesses.

Do you connect people or are you the person people come to when they need information? Do people follow your lead or are you the consensus builder in a group?

Once you have identified your networking strengths, go out and cast your network very wide. Start by identifying your current network — organizations like IAAM, trade associations, leadership organizations and boards that you serve on or should be serving on. Get involved in continuing education programs such as Oglebay or Senior Executive Symposium.

Then there’s the unexpected networking. Sometimes it’s impossible to know ahead of time who will be instrumental for you on your journey. The person who will be the key to your goal could be sitting at Starbucks at the next table. You overhear a conversation, laugh about the weather, introduce yourself and begin the connection.

Or it could be a long, strategic connection with a colleague you met at the IAAM convention six years ago. Either way, follow-up with a friendly e-mail, call when you’re in town, let them know your name, and make sure they remember it. Six years later, they just may hear about a job opening that has your name on it.

Connecting and successful networking is difficult even for those well versed in the art. It is painful to enter a room of strangers and introduce yourself.

Do it anyway — and do it with enthusiasm. Do you remember the name of the person you were introduced to five minutes ago? What did they say was their favorite hobby? Listen, listen, listen.

Make it to the Top
Once you’ve practiced the art of networking — and there are many ways to practice — remember the tools that help athletes make it to the top. A trend making a huge resurgence in the business world is the professional coach.

Less structured but highly effective is the mentor, who can see from an outside perspective your goals and how you can reach them. Find someone you can trust and who will listen to you — and more importantly, who you will listen to. Confide in him and let him coach you.

I firmly believe in these steps to achieve a particular goal, even a seemingly impossible one. Lessons learned on the playing field can be translated to the theater, arena, convention or any business environment. Achieving that goal is like hitting the first home run or that once-in-a lifetime hole-in-one. The feeling is amazing!

Remember the friend I mentioned earlier in this column? Last week he proudly displayed his new e-mail address to me. Five years ago he threw caution to the wind and set his sights on what he feared might be an impossible goal. He started out his journey believing he could do it, envisioned his success, networked, listened to his coach, and is now beginning work in the very industry he set his sights on.

"Lessons learned on the playing field can be translated to the theater, arena, convention or any business environment."

Jody Ulich is cultural services director for the City of Tempe, Ariz.

 
 

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