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Do you find that the
use of an outside vendor for program production is helpful?
Larry
Henley
Director of Artistic Programming and Production
University of Nevada at Las Vegas
Las Vegas, Nevada
Allowing our users to do
their own programs makes them happy campers, and that’s not a bad thing!
Don Telford
President & COO
San Diego Theatres
San Diego, California
We feel it’s beneficial to produce our program in-house and sell our own
ads. It’s pretty much a break-even process.
Robert Freedman
President & CEO
Ruth Eckerd Hall
Clearwater, Florida
Yes, especially to minimize additional staff resources required to sell
to advertisers, which will be an 80+ page, four-color magazine- style
program with all events for the month included. Vendor keeps all
advertising revenue and produces programs. Editorial (for all the
events) takes 50 to 65 percent of the space, and the remaining space is
sold to advertisers. Event sponsors do not automatically get free space
in the program magazine as a sponsor benefit; they have to buy it
separately.
Ted
DeDee, CFE
Executive Director Schermerhorn Symphony Center
Nashville, Tennessee
I’m sure it would be
beneficial if we were producing programs on a weekly basis. However, we
only produce 10 playbills a season, and we’re able to handle this
comfortably in-house.
Bruce MacPherson
Managing Director
Charles W. Eisemann Center
Richardson, Texas
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