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By Michael Mell, ASTC

It seems the holiday buying season starts earlier and earlier. “Black Friday,” the day after Thanksgiving, has been the unofficial start of the gift-buying season, when price-minded shoppers mob department stores in search of sales and markdowns. If Wal-Mart has moved its holiday sales season start to the beginning of November, can other stores be far behind?

     New Hampshire, long the holder of the earliest presidential primary election, is now joined and even superseded by other states seeking the cachet of holding the “first” primary. Followed logically, if not absurdly, this trend will lead us full circle to Black Friday and the lonely state of New Hampshire. Let’s save ourselves the cultural angst of trying to do more, sooner and before the next guy, and keep the winter holiday season where it is.

     I would argue that, regardless of one’s beliefs, the end of the yearly cycle has always been a time for celebration. The harvest is in, stores laid by and the fields plowed under for a winter’s sleep. Well, maybe I’m a few thousand years out of date for most people, but the changing seasons do bring physical and emotional responses in people — at least those of us that live in temperate climes. Even today’s urban dwellers seem to find a satisfaction in the year’s completion and anticipation for the New Year to come. In many cultures this is expressed in a desire to share one’s bounty with family and friends and the giving of gifts.

A Meaningful Gift
I will not dwell on the commercialization of the holiday season that seems to increasingly overwhelm our lives, or whether it is “good” or “bad” or just “is.” I would like us to think about the old maxim that, “It is better to give than to receive.” Often uttered by parents in an effort to appease disgruntled children, it has been rendered ineffective, like some antibiotics, by unthinking overuse.

     Children, selfish beasties that they are, don’t believe it for a minute, and in the face of this reaction, most parents probably find it difficult to believe themselves. Toys, books, clothes, computers, games, things, things, things are what we crave, and when we finally open the box to see our heart’s desire we are happy for awhile — and then we start to want something else, and all previous gifts and desires fade in comparison.

     Lest I come across as too much of a Scrooge, let me state for the record that I enjoy the holiday season and am happy to receive a gift — any kind of gift. Fortunately, by the time this is published, the holidays are still upon us and this hint for my kids won’t be too late. I would still, however bemoan the focus on only giving things. As those of us in our profession know, attending a performance not only provides the attributes of a gift — anticipation and elation — but also an experience that can last for many years.

     For myself and probably many of you, attendance at a Nutcracker, the Messiah or some other traditional holiday performance was a transforming experience that continues to resonate. It is an essential part of who we are and how we view the world, no matter what aspect of the business we find ourselves in or even if we were to change careers.

     Those of you who have been reading my columns in Facility Manager have, no doubt, noticed my constant focus that the performing arts, and indeed all the arts, should be an important and integral part of everyone’s life. Other of life’s “things” bring a constant pressure against this, but it is a way we can truly change the world. This is the gift I would like to give to my children, family, friends and colleagues; one where, I believe, it can truly be better to give than to receive.
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Michael Mell, ASTC, is the president of Theater Design Inc., a firm specializing the planning and design of performing arts facilities. He is also the author of Building Better Theaters and may be reached via his Web site, www.theaterdesigninc.com.
 

 
 

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