IAAM WEBINAR
March 26, 2009

Topic: Thriving in a Tough Economy

     • Have you had to cut back on spending?

     • Have your attendance dropped?

     • Have your sponsorship revenue declined?

     • Have you recently eliminated a position or two due to the economic downturn?

Venue professionals reported anticipated effects of the economy on their venues in the "Thriving in a Tough Economy" survey conducted by the Industry Affairs Council in January. 64.4% anticipate a decrease in event attendance, 56% anticipate a decrease in gross ancillary revenue and their operating budget, and over 50% anticipate a decrease in the number of events, the rental revenue generated by events and the food and beverage revenue.

Join IAAM for the “Thriving in a Tough Economy” webinar where the final survey report will be released in conjunction with seasoned experts in the venue management industry who will host a discussion that includes:

          •  Managing Expenses: Using energy-savings, cutting budgets, delaying projects to save those
                    pennies

          •   Creative Revenue Ideas: Using concessions or incentives, raising prices, ticketing to add to the
                    bottom line

          •   Leadership and Management: Setting the tone for your employees and guests

          •  Marketing and Sales: Enticing the crowds to come

If you have any other topics regarding the economy you feel should be considered for inclusion, please visit our “Thriving in a Tough Economy” forum at http://www.iaam.org/IAAMBB/index.asp?CatID=32

Panelists

Adina Alford Erwin
Assistant General Manager
The Fox Theatre - Atlanta

Robert A. Rose Jr., CFE
Director
Tampa Convention Center

Randall H. Vogel
Assistant Director-Theaters and Operations
Mesa Arts Center

Robert J. Hunter, CFE
Executive Vice President
Venues & Entertainment Maple Leaf Sports & Entertainment
Air Canada Centre

Times:
 1PM - 2:00 PM - Eastern
12 Noon - 1:00 PM - Central
11 AM – 12 Noon - Mountain
10 AM - 11:00 AM - Pacific
9 AM - 10:00 AM - Alaska
7 AM - 8:00 AM - Hawaii

This audio-internet webinar is similar to a educational session that can be viewed from the convenience of your office in a more controlled environment. Simply dial the toll free number at the appropriate time, enter the code that will be furnished with your registration and you’re connected. Through Internet access, you can follow along visually with the speakers as they go through their presentations. Turn on your speakerphone and have the entire office listen.


Price: Members/Alliance $39.00, Non-Members $49.00

Make your reservation today